Social Media Marketing Stats You Need To Know



By:  Mark Kauffman, Global Business Director - UP Creative, Inc.                       


First things first, unless you've been living under a marketing rock the last few years, you are well aware that Social Media Marketing has transitioned from being not only a neccessity for every business, but it is quickly developing into the most effective ROI portion of your Marketing Plan.  As if the most powerful brand building portion of your marketing, it is now developing into the most profitable as well.  As Social Media continues to grow in importance and integration within Search Engine Algorythms, Mapping, Directories, and SEO, at an almost alarming pace placing your Social Media Marketing plan higher and higher on your must-do marketing plan.  It's not enough to just 'be' on Social Media anymore as this integration continues to expand - how, what, and where are now crucial for successful campaigns.  

Let's look at, arguably, some of the most imortant facts you should know when developing and implenting your social media marketing plan:

Basic Social Media Statistics:

  • More than 3.5 billion active internet users
  • Over 2.5 billion people have social media accounts
  • Nearly 1.8 billion people as active social media accounts
  • 1.6 billion active mobile social accounts globally

Although Sliding Social is the only Social Media Marketing System (SMMS) that connects and networks to 23+ Social Networks with algorythms that incorporate the stats you will see below on all 23+ Networks, let's just focus on the top 6 for now...  

Let's start of with the big boy - FACEBOOK:


  1. There are more than 1.6 billion daily users on Facebook                                              
  2. Every 15 minutes or 8 per second 7,246 people are added on Facebook                    
  3. Every minute there are 150,000 messages sent                                                          
  4. There are 500,000 Facebook “likes” every minute                                                        
  5. 79% users are using Facebook from their mobile                                                    
  6. 745 million daily mobile users                                                                                        
  7. There are 40 million active small business pages
  8. Over 350 million daily photos uploaded daily
  9. The average user spends 21 minutes on Facebook daily 
  10. 927 million hours users spend each month playing games on Facebook 
  11. Facebook generates $1.4 million in revenue EVERY HOUR 
  12. Nearly 4.6 billion likes are generated every hour
  13. 75% of Facebook's Ad Revenue comes from Mobile Advertising



  1. There are 100 million daily active users on Twitter                                                
  2. 42% international brands post 10 tweets per day on average
  3. There are 325 million monthly active users on Twitter
  4. 78% of users are using Twitter on their mobile device
  5. Twitter ads cost 33 % less than other paid channels
  6. Total 500 million tweets are sent per day
  7. 55% are female users and 45% are male users
  8. 63% of brands worldwide have multiple Twitter accounts
  9. About 71% of tweets are ignored and only 23% generate a reply
  10. 81% millennials check Twitter at least once a day
  11. 29% promoted tweets boost offline sales
  12. 37% Twitter users are aged between 18 to 29
  13. 86% Tweet including link have higher engagement rate
  14. 42% international brands post 10 tweets per day on average
  15. 65.8 % US companies use Twitter for marketing
  16. There are 391 million Twitter accounts with no followers
  17. 81% Twitter user has less than 50 followers
  18. 44% of Twitter account have no tweets
  19. 46% of Twitter users follow news organizations
  20. 58% of top brand have over 1,00,000 followers
  21. 86% ad revenue comes from mobile
  22. Tweet with image receive 18% more click through rate
  23. Average 170 minutes users spend on Twitter
  24. Approx 20 million fake Twitter users
  25. 29% user consider desktop and laptop for tweeting
58% of the top brands have over 1,000,000 followers


  1. There are 110 million active users on Pinterest
  2. Over 176 million Pinterest accounts have been registered
  3. 57% Of Pinterest users pin, re-pin and interact with food related content
  4. 55% of all mobile device used for pinning are iPads
  5. 71% of are female users and 29% male users
  6. 80% traffic comes from mobile device
  7. 58% pin made with Tablet and 12 % with desktop
  8. 34% Pinterest users are aged between 18 to 29
  9. Average 98 minutes users spend on Pinterest per month
  10. 83% of active users prefer to follow brand rather than a notable celebrity
  11. Majority of daily active pinners are under 40
  12. 66 % of content that users Pin comes from brand website
  13. 92% of all Pinterest posts are photos
  1. 30% users are using Pinterest from mobile
  2. There are 146 million fashion brands on Pinterest
  3. 20% of total social referrals to eCommerce site come from Pinterest
  4. Pinterest Pins with prices get 36% more like than those without
  5. 93% pinners shopped online in the past six months
  6. Image without faces receive 23% more repins
  7. More than 2.5 billion page view per month
  8. 14 million items are pinned everyday
  9. 27% of active Pinterest users follow a brand on the network
  10. 100 million food related boards and 146 fashion related boards exist on Pinterest
  11. It has more than 50 billion pins on more than 1 billion boards
  12. Pinterest engages 29% of total digital population
27% of active Pinterest users follow a brand on the network


  1. There are 75 millions daily active users on Instagram
  2. Almost 85 million videos and photos people are uploaded everyday
  3. More than 500,000 advertisers growing their businesses on Instagram
  4. Instagram currently has more than 430 million active users
  5. 53% Instagram users are aged between 18 to 29
  6. Over 1.5 million businesses have already converted to a business profile on the platform
  7. 51% of Instagram’s audience is male whereas 49% is female 
  8. 1.7 million photo Instagram users like every minute
  9. Post with hashtag create 12% more engagement
  10. Post with location gets 79% higher engagement
  11. 96% of US fashion brands are using Instagram
  12. 90% Instagram users are under age 35
  13. Total 50% retailers are active on Instagram
  1. 32% US teens consider Instagram is the most important network
  2. 47% adult user access Instagram on smartphones and 53% are using tablet
  3. 70% of Instagram user log in at least once a day
  4. More than 100 million users using stories everyday 
  5. More than 1 billion actions have been taken on Instagram ads
  6. The top 5 countries using Instagram ads are the US, Brazil, the UK, Australia and Canada
  7. More than 60% of users say that they have learned new products and service via Instagram
  8. 25 number of language available on Instagram site
  9. Instagram earns $ 595 million in mobile ad revenue
  10. Average 21 minutes users spend on the Instagram per month 
  11. 42% of teens are using Instagram on their mobile device
  12. 75% of Instagrammers take action after being inspired by a post
More than 100 million users using stories everyday 


  1. There are 300 million people use LinkedIn 
  2. 1 million professionals have published post on LinkedIn
  3. LinkedIn users spend 26% of their time using the mobile app
  4. 25 million profiles are viewed every day
  5. 41% access LinkedIn from their mobile device 
  6. 3.5 million creative professionals follow influencers on LinkedIn
  7. 23% LinkedIn users are aged between 18 to 29 
  8. More than 3 people sign up every second on LinkedIn
  9. 32% job seekers are using LinkedIn
  10. 42% of user update their profile regularly
  11. 35% of LinkedIn users access the site daily
  12. 66% user generated tweet comes from mobile users
  13. 39% of users pay to use LinkedIn via premium accounts
  1.  20 number of language available on LinkedIn 
  2.  91% of B2B marketers are using LinkedIn for sharing content 
  3.   Total 46% users are female and 54% are male on LinkedIn  
  4.  More than 3 million have created a company page on LinkedIn 
  5.  1.5 million total number of LinkedIn groups 
  6.  98% posts with images get higher comment rate 
  7.  Post ended with question receive 50% more engagement 
  8.  81% of B2B marketers use LinkedIn to launch new products 
  9.  Post including link receive 200% more engagement 
  10.   Average users spend 17 minutes on LinkedIn per month  
  11.  13% users don’t have Facebook account 
  12.  47% of users don't use Twitter