By:  Mark Kauffman, Global Business Director - UP Creative, Inc.                       

First things first, unless you've been living under a marketing rock the last few years, you are well aware that Social Media Marketing has transitioned from being not only a neccessity for every business, but it is quickly developing into the most effective ROI portion of your Marketing Plan.  As if the most powerful brand building portion of your marketing, it is now developing into the most profitable as well.  As Social Media continues to grow in importance and integration within Search Engine Algorythms, Mapping, Directories, and SEO, at an almost alarming pace placing your Social Media Marketing plan higher and higher on your must-do marketing plan.  It's not enough to just 'be' on Social Media anymore as this integration continues to expand - how, what, and where are now crucial for successful campaigns.  

Let's look at, arguably, some of the most imortant facts you should know when developing and implenting your social media marketing plan:

Basic Social Media Statistics:

• More than 3.5 billion active internet users
• Over 2.5 billion people have social media accounts
• Nearly 1.8 billion people as active social media accounts
• 1.6 billion active mobile social accounts globally

Although Sliding Social is the only Social Media Marketing System (SMMS) that connects and networks to 23+ Social Networks with algorythms that incorporate the stats you will see below on all 23+ Networks, let's just focus on the top 6 for now...  

Let's start of with the big boy - FACEBOOK:

1. There are more than 1.6 billion daily users on Facebook                                              
2. Every 15 minutes or 8 per second 7,246 people are added on Facebook                    
3. Every minute there are 150,000 messages sent                                                          
4. There are 500,000 Facebook “likes” every minute                                                        
5. 79% users are using Facebook from their mobile                                                    
6. 745 million daily mobile users                                                                                        
7. There are 40 million active small business pages
8. Over 350 million daily photos uploaded daily
9. The average user spends 21 minutes on Facebook daily 
10. 927 million hours users spend each month playing games on Facebook 
11. Facebook generates $1.4 million in revenue EVERY HOUR 
12. Nearly 4.6 billion likes are generated every hour
13. 75% of Facebook's Ad Revenue comes from Mobile Advertising

Twitter:

 

1. There are 100 million daily active users on Twitter                                                
2. 42% international brands post 10 tweets per day on average
3. There are 325 million monthly active users on Twitter
4. 78% of users are using Twitter on their mobile device
5. Twitter ads cost 33 % less than other paid channels
6. Total 500 million tweets are sent per day
7. 55% are female users and 45% are male users
8. 63% of brands worldwide have multiple Twitter accounts
9. About 71% of tweets are ignored and only 23% generate a reply
10. 81% millennials check Twitter at least once a day
11. 29% promoted tweets boost offline sales
12. 37% Twitter users are aged between 18 to 29
13. 86% Tweet including link have higher engagement rate
14. 42% international brands post 10 tweets per day on average
15. 65.8 % US companies use Twitter for marketing
16. There are 391 million Twitter accounts with no followers
17. 81% Twitter user has less than 50 followers
18. 44% of Twitter account have no tweets
19. 46% of Twitter users follow news organizations
20. 58% of top brand have over 1,00,000 followers
21. 86% ad revenue comes from mobile
22. Tweet with image receive 18% more click through rate
23. Average 170 minutes users spend on Twitter
24. Approx 20 million fake Twitter users
25. 29% user consider desktop and laptop for tweeting

Pinterest:
 

1. There are 110 million active users on Pinterest
2. Over 176 million Pinterest accounts have been registered
3. 57% Of Pinterest users pin, re-pin and interact with food related content
4. 55% of all mobile device used for pinning are iPads
5. 71% of are female users and 29% male users
6. 80% traffic comes from mobile device
7. 58% pin made with Tablet and 12 % with desktop
8. 34% Pinterest users are aged between 18 to 29
9. Average 98 minutes users spend on Pinterest per month
10. 83% of active users prefer to follow brand rather than a notable celebrity
11. Majority of daily active pinners are under 40
12. 66 % of content that users Pin comes from brand website
13. 92% of all Pinterest posts are photos

14. 30% users are using Pinterest from mobile
15. There are 146 million fashion brands on Pinterest
16. 20% of total social referrals to eCommerce site come from Pinterest
17. Pinterest Pins with prices get 36% more like than those without
18. 93% pinners shopped online in the past six months
19. Image without faces receive 23% more repins
20. More than 2.5 billion page view per month
21. 14 million items are pinned everyday
22. 27% of active Pinterest users follow a brand on the network
23. 100 million food related boards and 146 fashion related boards exist on Pinterest
24. It has more than 50 billion pins on more than 1 billion boards
25. Pinterest engages 29% of total digital population

Instagram:

1. There are 75 millions daily active users on Instagram
2. Almost 85 million videos and photos people are uploaded everyday
3. More than 500,000 advertisers growing their businesses on Instagram
4. Instagram currently has more than 430 million active users
5. 53% Instagram users are aged between 18 to 29
6. Over 1.5 million businesses have already converted to a business profile on the platform
7. 51% of Instagram’s audience is male whereas 49% is female 
8. 1.7 million photo Instagram users like every minute
9. Post with hashtag create 12% more engagement
10. Post with location gets 79% higher engagement
11. 96% of US fashion brands are using Instagram
12. 90% Instagram users are under age 35
13. Total 50% retailers are active on Instagram

14. 32% US teens consider Instagram is the most important network
15. 47% adult user access Instagram on smartphones and 53% are using tablet
16. 70% of Instagram user log in at least once a day
17. More than 100 million users using stories everyday 
18. More than 1 billion actions have been taken on Instagram ads
19. The top 5 countries using Instagram ads are the US, Brazil, the UK, Australia and Canada
20. More than 60% of users say that they have learned new products and service via Instagram
21. 25 number of language available on Instagram site
22. Instagram earns $ 595 million in mobile ad revenue
23. Average 21 minutes users spend on the Instagram per month 
24. 42% of teens are using Instagram on their mobile device
25. 75% of Instagrammers take action after being inspired by a post

LinkedIn:

1. There are 300 million people use LinkedIn 
2. 1 million professionals have published post on LinkedIn
3. LinkedIn users spend 26% of their time using the mobile app
4. 25 million profiles are viewed every day
5. 41% access LinkedIn from their mobile device 
6. 3.5 million creative professionals follow influencers on LinkedIn
7. 23% LinkedIn users are aged between 18 to 29 
8. More than 3 people sign up every second on LinkedIn
9. 32% job seekers are using LinkedIn
10. 42% of user update their profile regularly
11. 35% of LinkedIn users access the site daily
12. 66% user generated tweet comes from mobile users
13. 39% of users pay to use LinkedIn via premium accounts

14.  20 number of language available on LinkedIn 
15.  91% of B2B marketers are using LinkedIn for sharing content 
16.   Total 46% users are female and 54% are male on LinkedIn  
17.  More than 3 million have created a company page on LinkedIn 
18.  1.5 million total number of LinkedIn groups 
19.  98% posts with images get higher comment rate 
20.  Post ended with question receive 50% more engagement 
21.  81% of B2B marketers use LinkedIn to launch new products 
22.  Post including link receive 200% more engagement 
23.   Average users spend 17 minutes on LinkedIn per month  
24.  13% users don’t have Facebook account 
25.  47% of users don't use Twitter